Complii, one of the UK’s leading providers of building safety and regulatory compliance services, announced the appointment of Martin Oliver, a seasoned lift industry professional, as Divisional Sales Director – Lifts, reporting to Chief Commercial Officer Martin Truscott. The appointment comes at a pivotal moment for the division, which has expanded rapidly following the acquisitions of Classic Lifts (Scotland) Limited, The Escalator Company, White Lift Services, and , most recently. The General Lift Company.
He will be responsible for leading the Lifts and Escalators Division’s sales strategy, with a focus on onboarding recently acquired businesses, strengthening key accounts, and driving sustainable growth across the division.
Martin Oliver is an experienced senior commercial leader from within the lift industry, with a demonstrated track record across multiple market sectors. His lineage in the sector brings significant industry credibility to the division, alongside a proven ability to orchestrate successful market entries, strengthen key partnerships, and optimise operational efficiency, with a strong track record of directing high-performing teams to exceed revenue targets and elevate customer engagement.
Throughout his career, he has spearheaded innovative growth initiatives, led cross-functional collaboration to develop effective business and sales strategies, and built long-term relationships with clients and suppliers that endure.
His appointment will provide the commercial leadership required to ensure the successful onboarding of recent acquisitions while establishing a scalable, sustainable platform for the Lifts and Escalators Division’s next phase of growth. He will work closely with Group and divisional leadership to ensure commercial stability across the newly onboarded businesses, strengthen relationships with existing and prospective clients, and build the talent and capability needed to support the division’s ambitious growth targets.
“Martin is exactly the kind of senior leader we needed to take our Lifts and Escalators Division to the next level. We have made significant strides in building out this service line, and the acquisitions we have completed are a testament to that momentum. Martin brings commercial rigour, sector credibility, and a client-focused mindset to further accelerate that growth. We are delighted to welcome him to the team,” said Sarah Dixon, CEO, Complii.
Martin Oliver commented: “I am delighted to be joining Complii at such an exciting stage of the Lifts and Escalators Division’s development. I have always believed that success in commercial leadership comes down to the quality of your relationships and your ability to keep your promises to clients and partners alike. Complii has built something genuinely strong here, and I look forward to working with the team to drive growth, secure new partnerships, and continue delivering the high standards our clients expect. I am proud to be part of a business with this level of ambition.”
This appointment forms part of Complii’s continued investment in senior leadership talent as the Group scales its operations across its five core compliance service lines: water, fire, air, electrical, and lifts and escalators. With a clear mandate to onboard, grow, and lead, he joins a business that is accelerating quickly and one that is firmly committed to being the UK’s most trusted and comprehensive building compliance partner.